When you first start a design contest, your contest page might look a little empty, but it won’t stay that way for long! Within hours you will be receiving submissions from around the world, all aimed at getting you an amazing result. That said, it’s up to you to help the designers along and guide them to that perfect design. Here’s how you can make your contest rock:
Write a descriptive Contest Brief. The contest brief is how you tell your designers what you’re looking for.
- Think about what you’d like to see in the end result. Even if you have no idea what you’re looking for (not uncommon), this can be useful information to a designer.
- Write about how you’re going to use the design. If you’re getting something printed, mention what dimensions you need.
- Include some examples of work you like or other branding material you use by attaching them to the brief.
Tell Your Friends. We tweet your contest to our 5000+ designers, but why not help us spread the word?
- Post your contest to sites like Facebook, Linkedin, design blogs and Twitter. How many designers do you know?
- Post a job in your local craigslist listings
Increase the number of prizes. We know money doesn’t grow on trees but the number of submissions do correlate with the size and number of prizes.
- Contests with a 2nd prize and multiple bonus prizes generates a lot of buzz in the design community and attracts more designers.
But the BIGGEST Success Factor in a Design Contest is…
Feedback. Being able to engage dozens of designers through the design process is a rare opportunity and is one of the best parts of a design contest!
- Like any relationship, the more communication the better!
- Tell designers if they are on the right track or if you’d like to see something different. They want to make you happy, but if they don’t hear from you, they can’t plan their next move.
- We recommend checking into the contest once daily to keep designers motivated.